Eleonora Sovrani’s Journal

At the present each web user is pent-up within a personalized information bubble generated by algorithms s/he has not direct control upon.

Google itself, the most utilised browser nowadays, personalizes the search results provided to its users on the base of both objective data (for example, the place where the research is made, browser and computer employed, etc…) and subjective data (access to a Google account, activation of its Google Web History, etc…): users’ access to information is thus limited by multiple variables.

Magic Cookie aims at the investigation of such a limit by correlating the different personalized Google search results from a sampling of ten volunteers coming from various cultures and based all over the world.